PrettyLittleThing
Nada Kamani announced as the new face of Chaumet Arabia in an exclusive Lux Life Digital feature. Secured by KW Public Relations.
Project type
Press Coverage
Date
2025
Location
Dubai, UAE
Read the Article
PrettyLittleThing
KWPR supplied photographers and secured eight placements across Nylon, MailOnline, Who What Wear, WWD, Yahoo and Hello! Fashion around the Paris rebrand event, celebrity product placement and the Elsa Hosk ambassador launch.
Placements
8
March 2025
PrettyLittleThing Rebrand Shuts Down Paris
Best Party Photos From Paris Fashion Week Fall 2025
Mention: Featured prominently as a key cultural event, described positively and enthusiastically, aligning PLT with high fashion and youth-driven coolness.
Audience: 35 million monthly readers globally, predominantly female, fashion-conscious, youth-driven, trendsetting demographic.
AVE Estimate: Approximately £50,000–£100,000 based on high-value niche fashion audience.
Role in Strategy: Crucially positions PLT within younger, culturally influential circles, significantly enhancing fashion credibility and aspirational appeal.
Press Coverage
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Press Coverage