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Our Leadership Team

KWPR was co-founded in 2023 by Chris Woodward, previously Head of PR at PrettyLittleThing, and backed by Umar Kamani. We launched with one objective: to build the PR agency we always wished existed. One that combines editorial instinct with commercial thinking, delivers coverage that makes a measurable difference, and gives every client the attention of a single-client agency.

Umar Kamani, Backer of KW-PR

Umar Kamani
Backer

Chris Woodward, Founder and Managing Director of KW-PR

Chris Woodward
Founder & Managing Director

Saffy, Social Media Manager at KW-PR

Saffy

Social Media Manager

KW Public Relations - London's 360 Degree Fashion and Celebrity PR Agency

Who We Are

Umar Kamani at event in Rio 2025

KWPR was founded to deliver press coverage, celebrity partnerships and creative campaigns for brands shaping culture. Every project we take on is grounded in editorial instinct, commercial strategy and a network built over years at the highest level of fashion, wellness and entertainment PR.

Our clients include Naomi Campbell, Gary Brecka, Boohoo, PrettyLittleThing and a growing roster of founders and brands across the UK, US and UAE. We land the placements that shift perception, shift commercial outcomes and build long-term brand value.

Let's Talk.

Umar Kamani with Naomi Campbell and Peggy Gou at F1

Whether you are launching a brand, managing a crisis or planning your next campaign, we would love to hear from you.

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