Fashion PR Insights - Expert Guides from KW Public Relations

The UK wellness market is valued at more than £130 billion, growing at roughly 3.6% a year. That figure attracts a lot of brands, most of whom end up sounding exactly the same. They chase the same supplement round-ups, the same "wellness trends to watch" features, the same handful of journalists. The ones that break through tend to share a few things in common, and none of them are luck. At KW PR we represent Gary Brecka and The Ultimate Human across the UK, US and UAE. It is

There is no shortage of fashion brands trying to make noise in the UAE. Between the influencer budgets, the endless launch events, and the billboards running the length of Sheikh Zayed Road, visibility is not the issue. Credibility is. Brands that treat the UAE as just another pin on an international expansion map tend to spend heavily and leave with very little to show for it. The ones that build something lasting here understand that fashion PR in Dubai and the UAE operates

Celebrity endorsement still works for fashion brands. The numbers bear that out: effective partnerships consistently deliver sales uplifts of 4% to 20%, with brand equity gains of 10% to 30% over conventional marketing. But the way it works has shifted, and brands still treating it as a simple transaction, pay a fee, borrow a face, are burning money. At KW PR, we build celebrity partnership strategies for clients including Boohoo, PrettyLittleThing, Naomi Campbell and Gary Br

Most fashion brands will hire a PR agency at some point. Most of them will choose the wrong one. It usually takes about six months and a wasted retainer before the penny drops, by which time the damage is done: missed press cycles, diluted messaging, and a brand narrative that went nowhere. Having run PR for PrettyLittleThing, Boohoo and Naomi Campbell across the UK, US and UAE, I see the same mistakes on repeat. The brand falls for a polished credentials deck, skips the diff

Most fashion brands accept that they need PR at some point. Far fewer understand what that work looks like in practice, or how to distinguish between an agency that will genuinely shift perception and one that sends a handful of emails each month before raising an invoice. I spent several years as Senior Press and Media Relations Officer at PrettyLittleThing before founding KW PR, and the gap between what brands expect from PR and what they actually receive is one of the reas

A Vogue UK feature is one of the few editorial placements that actually moves the needle. Not just in reach, though the audience is significant, but in what it signals to the rest of the industry. Buyers start paying attention. Stockists take meetings they would have ignored. Other editors begin returning emails. It is, for most fashion brands, a genuine inflection point. The problem is that most advice on how to get there is either vague or wrong. It tends to focus on pitch