Fashion PR Insights - Expert Guides from KW Public Relations

Most wellness brands chase the same journalists and wonder why they sound identical. Here is what the ones that break through actually do differently.

In the UAE, visibility is cheap and credibility is not. Why fashion brands that treat Dubai as just another market burn budgets, and what works instead.

Pay a fee, borrow a face no longer works. What actually drives celebrity endorsement returns in 2026, from work with Naomi Campbell and PrettyLittleThing.

Most brands take six months and a wasted retainer to realise they hired the wrong PR agency. Seven questions that catch a bad fit before you sign anything.

Years inside PrettyLittleThing's press team showed me the gap between what brands expect from PR and what they get. Here is what good work looks like.

A Vogue UK feature is won months before the pitch lands. What editors actually respond to, and where most fashion brands waste their effort chasing it.