Fashion PR Insights - Expert Guides from KW Public Relations

Celebrity endorsement still works for fashion brands. The numbers bear that out: effective partnerships consistently deliver sales uplifts of 4% to 20%, with brand equity gains of 10% to 30% over conventional marketing. But the way it works has shifted, and brands still treating it as a simple transaction, pay a fee, borrow a face, are burning money. At KW PR, we build celebrity partnership strategies for clients including Boohoo, PrettyLittleThing, Naomi Campbell and Gary Br