Fashion PR Insights - Expert Guides from KW Public Relations

Most wellness brands chase the same journalists and wonder why they sound identical. Here is what the ones that break through actually do differently.

Pay a fee, borrow a face no longer works. What actually drives celebrity endorsement returns in 2026, from work with Naomi Campbell and PrettyLittleThing.

A Vogue UK feature is won months before the pitch lands. What editors actually respond to, and where most fashion brands waste their effort chasing it.