A clear brief. A named lead.

Earned media and profiles.

Stories, interviews and image distribution, pitched to the people who can place them.

Events and activations.

Guest lists, talent, photographers, partner coordination and support on the ground.

KOL partnerships and seeding.

Relevant creators, considered introductions and follow-up that carries the programme beyond delivery.

Agree the objective.

Priorities, scope, budget and timing.

Build the programme.

The story, media, events and relevant creators.

Lead delivery.

Briefings, outreach, partner coordination and on-site support.

Follow through.

Media and attendee follow-up, results and next steps.