Two guests at PrettyLittleThing’s rebrand in Paris, photographed by German Larkin.KW Public Relations

PrettyLittleThing rebrand, Paris. Photography: German Larkin

Wellness & fashion PR, London

From breathwork
to Caviar Kaspia.

We work for brands and the people behind them. We find the story, bring in the talent, get the pictures out and handle the press. You get on with the day job.

Recent coverage: The Telegraph, The Sun, Glamour UK, Business Insider, New York Post, USA Today, Fox News, Marie Claire Arabia and Arabian Business.

Gary Brecka practising breathwork outdoors.
Gary Brecka. The Ultimate Human.View the case study
Two guests seated at PrettyLittleThing’s Caviar Kaspia relaunch, photographed by German Larkin.
PrettyLittleThing. Caviar Kaspia, Paris.View the case studyPhotography: German Larkin

“When I came to the UK for HX26 to launch The Ultimate Human Wellness gene test and methylated supplement line, Chris and his team immediately understood how to position the brand and get it in front of the right audience. They created opportunities for us across podcasts, interviews, and media conversations that gave the launch real momentum and visibility. Everything was handled seamlessly, allowing me to focus on the launch while knowing the right story was being told to the right people.”

Gary BreckaFounder, The Ultimate Human

“Chris led the PR for PrettyLittleThing’s relaunch in Paris, from the photography and image distribution to the interviews and messaging. He understood what we wanted to communicate and kept everything joined up, taking the story from the room at Caviar Kaspia to media around the world.”

Umar KamaniFounder, PrettyLittleThing. Co-founder, KW PR
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SELECTED WORK

PrettyLittleThing
A Vegas look becomes fashion coverage.PRETTYLITTLETHING / NOVEMBER 2025
BOOHOOMAN
A collection becomes the story.BOOHOOMAN / SEPTEMBER 2025
Nada Kamani
Success on her own terms.NADA KAMANI / MARIE CLAIRE ARABIA / FEBRUARY 2026
Umar Kamani
A founder’s next chapter. On the cover.UMAR KAMANI / MAY 2024

All work

COVERAGE

The TelegraphNYLONPAUSEWho What WearMarie Claire ArabiaArabian Business